“The shift to online spending and the massive increase in audiences for media during the pandemic has driven a new reality for advertisers,” addresses Nev Hasan, Executive Director of Agency Sales at Foxtel.

According to Nev, three out of four Australians (76%) report that they are willing to be interrupted by ads in exchange for free options when streaming movies and television shows.” In fact, the total average view time on streaming services such as Tubi and Crackle have shown an increase of 242% on average year-over-year (YoY).

He continues by saying that from August of this year, “IAS Research…

FlexJobs, a premium online job service for professionals seeking flexible and remote work across the globe, released a new report on Jan. 4, detailing the “Top 10 Fast-Growing Careers for Remote Jobs in 2021.” With companies taking their entire business model to the cloud, we can expect to see a brand new demand for roles, traditionally carried out in-house, going 100% remote.

Some of these positions are no surprise, especially for those who have already been working from home since before the pandemic. …

Experts say you need a Marketing & Revenue Attribution Strategy. But, do you have one? Let’s take a deep dive into the world of marketing attribution, revenue tracking and where your customers could be getting lost in the sales funnel.

“Whoever owns your attribution model owns your budget,” states Lars Hirsch, Principal Product Manager of Sponsored Products at Amazon.

What is Marketing Attribution?

The Content Marketing Institute defines marketing attribution as “a set of user actions that contribute to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you to understand which combination of events in…

When we think about “production,” we should also be thinking about the “product.” Depending on the market, production will be different, as will the requirements for the worker that we choose to work behind the scenes, making sure everything happens as it’s supposed to — with great quality and optimal fortitude. For the most part, the requirements of a production worker will always be the same. However, because we find ourselves working amongst a variety of niche markets, the actual specifications will vary quite a bit. They also vary, based on department, role, and area of expertise.

To better understand…

Relaxing in front of a toasty fireplace, we sip on hot chocolate and sing with our eight-year-old daughter. She has just discovered Karaoke for the first time and seems to be the next rock superstar, ready to make her big break.

The holidays are for reconnecting with loved ones, spending time with family and rekindling the friendships we almost lost to the turbulence last year. It’s a time of great joy, warmth and spirit — but also a time of great stress and distraction. We must find time to relax for the first quarter. …

2020 led to a surprising shift in how businesses would operate going forward. Many of these businesses have learned that they could actually cut costs by removing overhead. Others are downsizing and/or relocating to more tax-friendly areas of the United States. While some have let go of their workforce, others are growing at an unprecedented pace.

With employees spread far and wide, companies are doubling down on the corporate culture and how teams operate. Productivity was a major concern for businesses with no existing infrastructure and with employees unaccustomed to working from home. Performance was another issue. …

On average, there are more than three million temporary and contract employees placed by staffing agencies a week. A good majority of these workers prefer flexible work environments and openly choose to work in temporary positions due to the flexibility they provide a busy or demanding lifestyle. Temp-to-hire positions, however, are perfect for those looking for a more long-term opportunity, whether they need to find immediate placement or are actively auditioning for a future employer.

One-third of all temp workers are offered a permanent position by the end of their employ, while only two-thirds actually accept those offers, as they…

One of the most important elements in every business isn’t necessarily, based on demand, the products, or even the services sold. In fact, it’s not always about the customer experience (although this is a biggie). It’s almost always the people within the company that help make it “tick.” It’s the relationship the business has with its employees that makes it successful.

Once upon a time, businesses truly believed that if they had a solid product, they would always succeed. But, this just wasn’t the case. Eventually, they caught on. It’s the people that sell the product. It’s how they sell…